BANGKOK, June 26, 2025 — Crescendo Lab, Asia’s leading business‑communication platform, today unveiled three milestones that accelerate its growth in Thailand:
(1) it became one of only four companies recognised as a LINE Thailand Expert Developer Partner;
(2) it adopted an AI‑First transformation, “using AI to build products and building products that are AI” with every release now powered by advanced models;
(3) it launched a dual‑track AI strategy with in‑house AiMon assistants, a move projected to save Thailand’s financial sector up to USD 1.4 billion (≈ THB 51.5 B) a year.
The achievements make Crescendo Lab the sole SaaS provider in Asia holding both LINE Expert status in Thailand and Gold Partner status in Taiwan.
As of January 2025, LINE hosts 56 million monthly active users in Thailand, equal to 85.7 percent of the country's online population, according to DataReportal. The app is the default customer‑engagement channel for Thailand's banks and insurers. Crescendo Lab has earned the prestigious LINE Thailand Expert Developer Partner status, the program's highest technical tier, and is the only member offering AI‑native SaaS solutions. By pairing its MAAC and CAAC platforms, the company lets Thai enterprises deploy AI‑driven marketing and customer‑service journeys on LINE within days, leveraging the platform's extensive user base for business applications.
AiMon delivers three enterprise-ready AI roles:
● AI Marketing Assistant: turns draft content into live, conversion‑focused campaigns on LINE OA and SMS, blending brand tone with real‑time data.
● AI Customer‑Service Assistant: resolves more than 80 percent of routine queries and halves agent workload, while handing complex cases to humans without friction.
● AI Sales Assistant: tracks behaviour and buying intent, identifying high‑value prospects so sales teams can engage at the moment of decision.
KPMG projects that full‑scale AI adoption could trim roughly USD 1.4 billion in annual operating costs from Thailand’s banking and insurance sector, with contact centres and back‑office workflows offering the biggest gains. Crescendo Lab’s dual‑platform solution meets ISO 27001 and SOC 2 standards while aligning with LINE’s security framework, allowing financial institutions to deploy generative AI, semantic search, and smart routing without extra IT complexity—delivering both cost savings and regulatory assurance.
A leading player in Thailand’s insurance industry for over 70 years, Muang Thai Life Assurance Public Company Limited is recognized for its stability, credibility, and forward-looking approach to digital transformation. The company recently earned two international honors—the ITC Asia Awards 2024 (Digital Insurer Award) and The World’s Digital Insurance Awards 2024 (Global Insurer Innovation Award) from The Digital Insurer (TDI)—highlighting its success in designing truly customer-centric digital services.
Muang Thai Life places strong emphasis on omnichannel engagement, with LINE Official Account (LINE OA) playing a central role. With over 40 million LINE followers, the company has made LINE a key platform for interacting with the Thai public.
Recognizing LINE’s strategic potential, Muang Thai Life partnered with Crescendo Lab to enhance its messaging performance using AI Smart Sending. Since implementing this feature, the company has achieved an impressive 75% open rate, a milestone that underscores how AI-driven optimization can significantly boost customer engagement.
Crescendo Lab has made AI-First strategy central to its transformation, committing to "using AI to build products and building products that are AI." "Our goal is to give Thai enterprises secure, cost-saving AI that activates instantly and scales with their ambitions," said Jin Lin, CEO.
The company will embed advanced models in every product update while developing AI enterprise advisors, evolving from passive response to proactive insight engines that serve as the new corporate brain. Built on financial-grade security and regulatory compliance, the platform aims to eliminate AI adoption barriers while delivering measurable business value.
