Crescendo Lab, the Taiwan‑headquartered startup accelerating AI‑driven, cross‑channel marketing across Japan, Taiwan and Thailand, today released a major upgrade to MAAC, its integrated CRM, marketing‑automation and AI platform built around LINE.
The launch represents the first implementation phase of Crescendo Lab’s AI‑First strategy announced in February 2025, embedding AI assistance into every step—from response and campaign planning to channel‑optimised distribution—to help brands maximise results while reducing operational load.
● AI‑Generated Drafts — MAAC now proposes first‑pass messages, eliminating the blank‑page burden and shortening edit cycles.
● Brand‑Aligned Copy — Language automatically adapts to campaign objectives, audience segments and house style.
● Workflow Integration — Marketers can ideate and launch campaigns directly within daily routines, balancing creativity with speed.
Global education provider EF Education First Japan adopted the new features in January 2025 and reported:
● A 1.78× increase in counselling bookings via an enhanced LINE rich‑menu design.
● Significant reductions in “writing from scratch” and internal review time thanks to AI‑generated content.
● Greater message quality and consistent brand tone across the entire team.
“Crescendo Lab’s deep expertise in both the LINE and Salesforce ecosystems, combined with its international implementation record, made it the right partner for us,” said Ryoichi Yamamoto, CRM & Customer Engagement Manager at EF Education First Japan. “The new AI functions have simultaneously improved the quality and speed of our campaigns.”
At the Marketing Expo held from 18–20 June 2025, Crescendo Lab’s booth hosted panel discussions with representatives from more than 14 client companies and conducted over 100 one‑to‑one meetings. Attendees cited high demand for real‑time content generation and behaviour‑based segmentation, while voicing frustration with the limits of legacy tools.
Crescendo Lab will continue reinforcing an ecosystem that unites AI marketing automation, SMS and Google Analytics. By integrating real‑time data and flexible APIs, the company aims to let more brands deploy cross‑channel strategies at speed, bringing businesses and customers closer together.
