
Connect customer data on MAAC to an AI Omnichannel system. Send intelligent SMS marketing messages, automatically selecting the most cost-effective channel (LINE push/LON/SMS/MMS). Transform every notification into measurable conversion.
Crescendo Lab’s Ecosystem is built to connect — across channels, systems, and the entire customer journey. MAAC and CAAC integrate deeply with every channel, using AI/data to orchestrate omnichannel marketing, sales, and customer service. Every channel interaction feeds back into DAAC, where data is consolidated to make the next engagement smarter.The result: no channel operates in isolation. Instead, every interaction compounds — building an actionable customer profile that powers better outcomes at every touchpoint.

Sending mass SMS marketing (Mass Blast) is expensive, but customers often overlook them or view them as spam, causing the marketing budget to go to waste.
SMS marketing data is separated from the MAAC database (LINE/CRM), making it impossible to know if the customer who clicked the SMS is the same as the important customer in LINE OA.
General SMS marketing systems can only tell "if it was delivered or not" but cannot track in-depth behaviors within MAAC e.g. clicks, adding to cart, or actual sales generated.
MAAC, an intelligent budget management system via the Smart Fallback mechanism helps automatically decide on the most efficient messaging channel, whether it be LINE, SMS, or MMS (Picture messages and multi-media). Ensure messages reach customers accurately, saving marketing costs by up to 70%.
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The system will attempt to send via LINE (Push or LON), which has a lower cost, first. If the customer is not a friend or has blocked the account, MAAC will immediately switch to sending an SMS or MMS to increase engagement with images automatically to ensure important messages definitely reach them.
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Penetrate groups that have blocked LINE or haven't been active for a long time using SMS or MMS marketing to stimulate them to re-enter the MAAC Sales Funnel again.
Change SMS from general notifications into a marketing tool that accurately measures ROI via MAAC, ready to analyze customer behavior comprehensively from the first click to the payment step.
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Links will be embedded with a behavior tracking system. When a customer clicks, MAAC will immediately attach a Tag to the profile in MAAC to be used for further segmentation.
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MAAC tracks as deeply as which SMS marketing campaign generated how much revenue (Revenue Tracking) for precise budget planning .
Drive sales via MAAC Omnichannel Automation with an intelligent SMS marketing system that automatically sends messages to customers based on individual behavior (Trigger-based). Helps close sales immediately at the moment customers have the highest desire, without you having to waste time managing it yourself.
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If a customer abandons their shopping cart on the website and does not open/read the LINE message within the specified time, MAAC will immediately send an SMS with a special promotion to close the sale.
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Create automated journeys in MAAC for birthdays, expiring point notifications, or order status updates on an individual basis (Dynamic Parameters).

Turn anonymous traffic into a First-Party database with Seamless Data Binding. Every click from an SMS is an opportunity to collect Data. The system will link phone numbers to member profiles to create a strong database, ready for the Cookieless era.

MAAC, an intelligent decision-making system that automatically helps select the most cost-effective messaging route. The system will start by sending through lower-cost channels like LINE Push Message or LON first. If it finds the customer is not a friend or has blocked the account, the system will immediately switch the delivery channel to SMS, massively reducing communication budgets.
We are more than a messaging tool; we are a Strategic Communication Tool powered by MAAC that helps manage budgets intelligently. The system will always analyze and choose to send through the cheapest channel first (LINE -> SMS) and can also track actual sales (Conversion) that occur. This makes your SMS not just an expense, but an investment with clear returns.
Absolutely! You can use MAAC to segment "High-Value customers who blocked LINE" and use SMS to send exclusive privilege links to draw them back into your LINE OA. This recovers key customers back into the brand's ecosystem.
If used in conjunction with MAAC Web SDK, we can track from the click in the SMS all the way to the purchase on the website, allowing you to see ROI in actual monetary terms directly on the MAAC dashboard, not just deliverability rates.
Engage with customers in a cost-efficient way.
