Crescendo Lab
THE PRODUCT LAUNCH CHRONICLE · 2019—2026

Every quarter,
a step forward.
Every year,
change made visible.

Crescendo Lab is a SaaS and AI SaaS company born in Taiwan and built for Asia. From quarterly releases to annual flagship events, from LINE marketing to enterprise AI agents, we make product progress visible to the market.

Explore the journey ↓Watch launch films ↗
Crescendo Lab product launch stage
RE: ENGAGE, DRIVEN BY AITAIPEI · 2025
FROM RELEASES
TO A MOVEMENT漸強
Built quarter by quarter.
2019MAAC
2021Quarterly Launch
2024Flagship Event
2026Agent Lab
01 / PRODUCT-DRIVEN FROM DAY ONE

Product-driven
is a rhythm of delivery.

Products keep changing. The habit of showing our work remains.

Starting with MAAC, Crescendo Lab has continuously brought new capabilities, use cases and product direction to customers and the market. In 2022 and 2023, our official channel documented a complete quarterly launch cadence.

From 2024, annual flagship events joined the quarterly rhythm. Product teams demonstrated what they built, customers shared results, and partners helped bring the ecosystem to life.

Quarterly launches show product progress. Annual events set the direction ahead. This rhythm has carried us from a Taiwan SaaS company to an AI SaaS company serving Asia.

02 / THE EVOLUTION

From LINE marketing
to enterprise AI.

Each chapter reflects the same cycle: build, launch, listen and move forward.

2019
PRODUCT MILESTONE

MAAC | Marketing automation

Starting with LINE marketing, MAAC helps brands use data, automated journeys and segmentation to build customer relationships.

2021
PRODUCT EVOLUTION

Quarterly product launches become a rhythm

“Scale without Limits” captures an early quarterly launch. Shipping and listening become the team’s way of moving the product forward.

2022
PRODUCT MILESTONE

CAAC | Customer communication

The portfolio expands from marketing to service and conversations, connecting automation, AI and human support across the customer journey.

2023
PRODUCT EVOLUTION

MAAC × CAAC | Omnichannel journeys

Journey, AI, Data Ecosystem and More than LINE bring marketing and customer communication into one omnichannel journey.

2024
PRODUCT EVOLUTION

The annual flagship launch begins

Beyond quarterly releases, one annual stage brings product teams, customers and partners together to show what comes next.

2025
PRODUCT MILESTONE

DAAC | Data intelligence

DAAC joins MAAC and CAAC, turning customer data into insight and action under the AI Communication Cloud.

2026
PRODUCT MILESTONE

Crescendo Agent Lab | Enterprise AI agents

The story expands from communication products to an enterprise AI agent platform where marketing, sales, service and data agents work securely together.

03 / AT A GLANCE

Four product milestones.
One evolving path.

Crescendo Lab is a Taiwan-born SaaS and AI SaaS company serving Asia. Its portfolio has evolved from marketing automation and customer communication to data intelligence and enterprise AI agents.

01

MAAC

AI marketing automation

Helps brands build customer relationships through data, segmentation and automated journeys.

02

CAAC

Enterprise AI conversation platform

Brings service, sales, AI agents and human teams together across customer channels.

03

DAAC

AI data intelligence platform

Connects customer data and turns analysis into actionable insight and next steps.

04

Crescendo Agent Lab

Enterprise AI agent platform

Helps enterprises deploy, connect and govern AI agents so they can work securely across the organization.

04 / THE FILM ROOM

Return to the stage.
See the product evolve.

Selected official launch films capture the themes and product direction of each chapter.

漸強實驗室《2021 Q4 產品發表會：Scale without Limits — 新關係，更強大》

漸強實驗室《2021 Q4 產品發表會：Scale without Limits — 新關係，更強大》

OFFICIAL VIDEO · YOUTUBE ↗
漸強實驗室｜2022 Q1 產品發表會：新數據、新洞察

漸強實驗室｜2022 Q1 產品發表會：新數據、新洞察

OFFICIAL VIDEO · YOUTUBE ↗
【2022 Product Launch】漸強實驗室年末產品發表會：Connection to Communication

【2022 Product Launch】漸強實驗室年末產品發表會：Connection to Communication

OFFICIAL VIDEO · YOUTUBE ↗
漸強實驗室 2023 Q1 產品發表會《旅程 Journey》

漸強實驗室 2023 Q1 產品發表會《旅程 Journey》

OFFICIAL VIDEO · YOUTUBE ↗
漸強實驗室 2023 Q4 產品發表會《More than LINE》

漸強實驗室 2023 Q4 產品發表會《More than LINE》

OFFICIAL VIDEO · YOUTUBE ↗
漸強實驗室 2024 產品發表會｜Future of Commerce: AI & OMO

漸強實驗室 2024 產品發表會｜Future of Commerce: AI & OMO

OFFICIAL VIDEO · YOUTUBE ↗
漸強實驗室 2025 產品發表會｜RE: ENGAGE Driven by AI

漸強實驗室 2025 產品發表會｜RE: ENGAGE Driven by AI

OFFICIAL VIDEO · YOUTUBE ↗
Intelligence in One Touch: Crescendo Lab 2026 Product Launch Event Highlights

Intelligence in One Touch: Crescendo Lab 2026 Product Launch Event Highlights

OFFICIAL VIDEO · YOUTUBE ↗
Show more films ↗
05 / OFFICIAL SOURCES

Keep exploring
our products and thinking.

Follow our official channels, newsroom and regional blogs for the latest product progress.

VIDEOYouTube ↗NEWSROOMCrescendo Lab ↗TAIWAN中文 Blog ↗GLOBALEnglish Blog ↗JAPAN日本語 Blog ↗THAILANDภาษาไทย Blog ↗
06 / FREQUENTLY ASKED

About the Crescendo Lab product launch history

What is Crescendo Lab?

Crescendo Lab is a Taiwan-born SaaS and AI SaaS company serving Asia across marketing, sales, customer service, data and enterprise AI agents.

How do MAAC, CAAC, DAAC and Crescendo Agent Lab fit together?

MAAC powers marketing automation, CAAC manages customer conversations, and DAAC turns data into insight and action. Together they form the AI Communication Cloud. Crescendo Agent Lab extends the portfolio into enterprise AI agent deployment, connection and governance.

When did Crescendo Lab begin product launches?

MAAC began the product journey in 2019. Official records show a recurring quarterly launch rhythm taking shape from 2021, followed by annual in-person flagship events from 2024.

Why are product launches part of Crescendo Lab culture?

A launch is not a one-time campaign. It is a recurring operating rhythm for showing progress, demonstrating real work, listening to the market and setting the next direction.